/* Up Lead — site comercial (página única). Base visual herdada do Beta (contornos, botões-pílula, adesivos 3D,
   fitas, faixas, bento), com a paleta e a tipografia da nova identidade (LOGO.pdf). */
@font-face{font-family:"Carlito";font-style:normal;font-weight:400;font-display:swap;src:url(../fonts/carlito-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:"Carlito";font-style:normal;font-weight:700;font-display:swap;src:url(../fonts/carlito-latin-700-normal.woff2) format("woff2")}
@font-face{font-family:"Carlito";font-style:italic;font-weight:400;font-display:swap;src:url(../fonts/carlito-latin-400-italic.woff2) format("woff2")}

:root{
  --ink:#171717;--ink-2:#2d2640;--muted:#5b5470;
  --paper:#f8f4ff;--white:#fff;--lilac:#e6d8fb;--lilac-2:#d3bdf8;--lilac-3:#f0e8fd;
  --violet:#5926dd;--violet-2:#8355f5;--violet-3:#4719b8;--violet-ink:#1b0c4d;
  --yellow:#facc16;--green:#4ade80;
  --font:Calibri,"Carlito","Segoe UI",system-ui,-apple-system,sans-serif;
  --gutter:clamp(16px,4vw,48px);--max:1240px;
  --r-xl:32px;--r-lg:24px;--r:18px;
  --line:2px solid var(--ink);
  --ease:cubic-bezier(.22,1,.36,1);--spring:cubic-bezier(.3,.7,.4,1.4);
  --nav-h:64px;--nav-top:14px;
  --fs-xl:clamp(40px,5.6vw,80px);--fs-lg:clamp(36px,4.6vw,64px);--fs-md:clamp(32px,3.7vw,52px);--fs-lead:clamp(18px,1.4vw,21px);
  --sec:clamp(72px,9vw,128px);
  color-scheme:light
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:calc(var(--nav-h) + var(--nav-top));overflow-x:clip}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:18px;line-height:1.5;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:clip}
img,picture,svg,video{max-width:100%;display:block}
img{height:auto}
h1,h2,h3,h4,p,ul,ol,figure,dl,dd{margin:0}
h1,h2,h3,h4{font-weight:700;letter-spacing:-.025em;line-height:1.05;text-wrap:balance}
p{text-wrap:pretty}
ul[role=list],ol{padding:0;list-style:none}
a{color:inherit}
button,input,select,textarea{font:inherit;color:inherit}
:focus-visible{outline:3px solid var(--violet);outline-offset:3px;border-radius:8px}
.on-dark :focus-visible,.contact :focus-visible{outline-color:var(--yellow)}
.sr-only{clip:rect(0 0 0 0);white-space:nowrap;width:1px;height:1px;overflow:hidden;position:absolute!important}
.skip-link{position:fixed;left:16px;top:16px;transform:translateY(-200%);z-index:100;background:var(--yellow);border:var(--line);border-radius:999px;padding:12px 18px;font-weight:700;text-decoration:none;transition:transform .2s}
.skip-link:focus{transform:none}
.container{width:min(100% - 2*var(--gutter),var(--max));margin-inline:auto}

/* tipografia: preto como base, violeta só no trecho de destaque */
.hl{color:var(--violet)}
.nw{white-space:nowrap}
.on-dark .hl,.contact .hl{color:var(--yellow)}
.title-xl,.title-lg,.title-md{letter-spacing:-.035em;line-height:.98}
.title-xl{font-size:var(--fs-xl)}
.title-lg{font-size:var(--fs-lg)}
.title-md{font-size:var(--fs-md)}
.lead{max-width:56ch;color:var(--ink-2);font-size:var(--fs-lead);line-height:1.55}
.on-dark .lead,.contact .lead{color:rgba(255,255,255,.88)}
.kicker{display:inline-flex;align-items:center;gap:8px;margin-bottom:18px;background:var(--white);border:var(--line);border-radius:999px;padding:7px 14px 7px 10px;font-size:14px;font-weight:700;line-height:1;letter-spacing:.1em;text-transform:uppercase}
.kicker::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--violet)}
.kicker--light{background:transparent;color:var(--white);border-color:rgba(255,255,255,.85)}
.kicker--light::before{background:var(--yellow)}
.tag{display:inline-flex;align-items:center;gap:6px;border:var(--line);border-radius:999px;padding:5px 11px;font-size:12px;font-weight:700;line-height:1;letter-spacing:.1em;text-transform:uppercase;white-space:nowrap;color:var(--ink)}
.tag--yellow{background:var(--yellow)}.tag--green{background:var(--green)}.tag--lilac{background:var(--lilac)}
.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}

/* botões */
.btn{--bg:var(--white);--fg:var(--ink);--sh:var(--ink);display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 24px;border:var(--line);border-radius:999px;background:var(--bg);color:var(--fg);font-size:18px;font-weight:700;line-height:1.1;text-align:center;text-decoration:none;cursor:pointer;box-shadow:0 0 0 var(--sh);transition:transform .2s var(--spring),box-shadow .2s var(--spring),background-color .2s;-webkit-tap-highlight-color:transparent}
.btn:hover{box-shadow:4px 4px 0 var(--sh);transform:translate(-3px,-3px)}
.btn:active{box-shadow:0 0 0 var(--sh);transition-duration:60ms;transform:none}
.btn svg{width:20px;height:20px;flex:none}
.btn--primary{--bg:var(--violet);--fg:#fff}.btn--primary:hover{--bg:var(--violet-3)}
.btn--ink{--bg:var(--ink);--fg:#fff;--sh:var(--violet-2)}
.btn--yellow{--bg:var(--yellow)}
.btn--sm{min-height:44px;padding:0 18px;font-size:16px}
.btn--lg{min-height:58px;padding:0 28px;font-size:19px}
.on-dark .btn:not(.btn--yellow):not(.btn--primary){--sh:var(--yellow)}

/* navegação: âncoras internas; hover, foco e item ativo com aparências diferentes */
.nav{position:fixed;inset:var(--nav-top) 0 auto;z-index:50;pointer-events:none}
.nav__bar{pointer-events:auto;display:flex;align-items:center;gap:14px;width:min(100% - 2*var(--gutter),var(--max));height:var(--nav-h);margin-inline:auto;padding:0 8px 0 18px;background:rgba(255,255,255,.92);border:var(--line);border-radius:999px;-webkit-backdrop-filter:blur(14px) saturate(1.4);backdrop-filter:blur(14px) saturate(1.4);transition:box-shadow .3s}
.nav.is-scrolled .nav__bar{box-shadow:0 10px 30px -12px rgba(40,10,90,.35)}
.brand{display:inline-flex;align-items:center;flex:none;min-height:44px;text-decoration:none}
.brand img{height:34px;width:auto}
.nav__links{display:flex;flex:1;justify-content:center;gap:4px}
.nav__links a{display:inline-flex;align-items:center;gap:7px;min-height:42px;padding:0 14px;border-radius:999px;font-size:17px;font-weight:700;text-decoration:none;white-space:nowrap;transition:background-color .2s,color .2s}
.nav__links a:hover{background:var(--lilac-3)}
.nav__links a[aria-current]{background:var(--ink);color:#fff}
.nav__links .tag{padding:3px 7px;font-size:10px;letter-spacing:.08em}
.nav__toggle{display:none;align-items:center;gap:10px;height:46px;margin-left:auto;padding:0 14px 0 18px;background:var(--yellow);border:var(--line);border-radius:999px;font-weight:700;font-size:17px;cursor:pointer}
.nav__burger{display:grid;gap:5px;width:18px}
.nav__burger i{display:block;height:2px;background:var(--ink);border-radius:2px;transition:transform .3s var(--ease)}
.nav__toggle[aria-expanded=true] .nav__burger i:first-child{transform:translateY(3.5px) rotate(45deg)}
.nav__toggle[aria-expanded=true] .nav__burger i:last-child{transform:translateY(-3.5px) rotate(-45deg)}
.nav__sheet{width:min(100% - 2*var(--gutter),var(--max));max-height:calc(100dvh - var(--nav-h) - var(--nav-top) - 24px);overflow:auto;overscroll-behavior:contain;margin:10px auto 0;padding:14px 22px 22px;pointer-events:auto;background:var(--white);border:var(--line);border-radius:var(--r-lg);box-shadow:0 24px 50px -20px rgba(40,10,90,.45);animation:sheet-in .32s var(--ease)}
.nav__sheet[hidden]{display:none}
.nav__sheet-links{display:grid;margin-bottom:18px}
.nav__sheet-links a{display:flex;align-items:center;gap:12px;min-height:56px;border-bottom:1.5px solid #ece6f7;font-size:clamp(24px,7vw,32px);font-weight:700;letter-spacing:-.025em;line-height:1.05;text-decoration:none}
.nav__sheet-links a[aria-current]{color:var(--violet)}
.nav__sheet-links a[aria-current]::before{content:"";width:10px;height:10px;border-radius:50%;background:var(--violet)}
.nav__sheet .btn{width:100%}
html.menu-open,html.modal-open{overflow:hidden}
html.modal-open body{padding-right:var(--sbw,0px)}
html.modal-open .nav{right:var(--sbw,0px)}
@keyframes sheet-in{from{opacity:0;transform:translateY(-10px) scale(.98)}}

/* adesivos 3D */
.sticker{position:absolute;z-index:2;width:var(--size,160px);pointer-events:none}
.sticker img{width:100%;height:auto;filter:drop-shadow(0 18px 16px rgba(46,12,99,.2));animation:float 7s ease-in-out infinite;animation-delay:var(--delay,0s)}
@keyframes float{0%,100%{transform:translate(0,0) rotate(0)}50%{transform:translateY(-12px) rotate(2deg)}}

/* abertura: o texto fica numa área limpa à esquerda; a fita ocupa a direita e some (máscara) antes de chegar ao texto */
.hero{position:relative;isolation:isolate;overflow:clip;padding:calc(var(--nav-h) + var(--nav-top) + clamp(48px,8vh,96px)) 0 clamp(120px,12vw,180px);background:radial-gradient(45% 40% at 6% 96%,rgba(250,204,22,.2),transparent 70%),radial-gradient(50% 50% at 30% 20%,rgba(255,255,255,.7),transparent 70%),var(--lilac)}
.hero__inner{position:relative;z-index:3}
.hero__art{position:absolute;z-index:1;inset:0 0 0 auto;width:52%;pointer-events:none}
.hero__ribbon{position:absolute;top:0;right:-7%;width:130%;max-width:none;height:auto;-webkit-mask-image:linear-gradient(90deg,transparent 28%,#000 56%);mask-image:linear-gradient(90deg,transparent 28%,#000 56%)}
.hero__eyebrow{display:flex;flex-wrap:wrap;align-items:center;gap:12px;font-size:17px;font-weight:700}
.hero__eyebrow .tag{rotate:-3deg}
.hero__title{max-width:12.5em;margin-top:22px;font-size:clamp(42px,6.1vw,88px);line-height:.98;letter-spacing:-.04em}
.hero__title span{display:block}
.hero__lead{max-width:52ch;margin-top:26px;font-size:clamp(18px,1.5vw,22px);line-height:1.5;color:var(--ink-2)}
.hero__actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
.s-hero-phone{--size:clamp(110px,11vw,170px);right:4%;top:11%}
.s-hero-chat{--size:clamp(90px,8.5vw,140px);right:40%;top:47%;--delay:-4s}
.s-hero-chart{--size:clamp(100px,10.5vw,160px);right:18%;top:62%;--delay:-2s}

/* faixas em movimento */
.bands{position:relative;z-index:4;margin-top:-58px;transform:rotate(-1.4deg);width:104%;margin-left:-2%}
.band{overflow:hidden;border-block:var(--line);padding:12px 0}
.band--yellow{background:var(--yellow)}.band--ink{background:var(--ink);color:#fff;transform:rotate(1.6deg);margin-top:-6px}
.band__track{display:flex;width:max-content;gap:24px;align-items:center;font-size:clamp(20px,2.2vw,30px);font-weight:700;letter-spacing:-.02em;white-space:nowrap;animation:marquee 40s linear infinite}
.band__track--reverse{animation-direction:reverse}
.band__track svg{width:.9em;height:.9em;fill:currentColor;flex:none}
@keyframes marquee{to{transform:translateX(-50%)}}

/* seções */
.section{position:relative;padding-block:var(--sec)}
.section--first{padding-top:calc(var(--sec) + 30px)}
.section--tight{padding-top:calc(var(--sec) * .55)}
.section--white{background:var(--white)}
.section--lilac{background:var(--lilac)}
.on-dark{background:var(--violet);color:#fff;overflow:clip}
.ink-grad{background:radial-gradient(60% 50% at 85% 0,rgba(131,85,245,.5),transparent 70%),radial-gradient(50% 45% at 0 100%,rgba(250,204,22,.12),transparent 70%),var(--violet-ink)}
.split-head{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:20px 64px;align-items:end;margin-bottom:clamp(36px,4.5vw,60px)}
.split-head .lead{justify-self:start}

/* capítulos (CRM, Mídia, IA) */
.chapter__head{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:24px 64px;align-items:end}
.chapter__label{display:flex;flex-wrap:wrap;align-items:center;gap:12px;margin-bottom:20px;font-size:15px;font-weight:700;letter-spacing:.12em;text-transform:uppercase}
.chapter__num{display:grid;place-items:center;width:44px;height:44px;border:var(--line);border-radius:50%;background:var(--yellow);font-size:16px;letter-spacing:0;color:var(--ink)}
.chapter__label--light .chapter__num{border-color:#fff}

/* unidades */
.units{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.unit{position:relative;display:flex;flex-direction:column;gap:12px;min-height:400px;padding:28px;border:var(--line);border-radius:var(--r-xl);overflow:hidden;transition:transform .3s var(--spring),box-shadow .3s var(--spring)}
.unit:has(.unit__cta:hover){transform:translate(-4px,-4px);box-shadow:8px 8px 0 var(--ink)}
.unit--violet{background:var(--violet);color:#fff}
.unit--yellow{background:var(--yellow)}
.unit--lilac{background:var(--lilac)}
.unit__top{display:flex;justify-content:space-between;align-items:center;gap:10px}
.unit__num{font-size:15px;font-weight:700;letter-spacing:.14em}
.unit__name{margin-top:8px;font-size:clamp(32px,3.2vw,44px);letter-spacing:-.035em}
.unit__lead{font-size:19px;line-height:1.4;max-width:30ch}
.unit__cta{display:inline-flex;align-items:center;gap:10px;width:fit-content;min-height:48px;margin-top:auto;padding:0 20px;border:var(--line);border-radius:999px;background:#fff;color:var(--ink);font-size:18px;font-weight:700;text-decoration:none;position:relative;z-index:3}
.unit__cta svg{width:20px;height:20px;transition:transform .25s var(--spring)}
.unit__cta:hover svg{transform:translateY(3px)}
.unit .sticker{right:-10px;bottom:-16px;--size:clamp(110px,9vw,140px);z-index:1}
.unit--violet .tag{border-color:#fff}
.unit{isolation:isolate}

.connect{display:grid;gap:22px;margin-top:20px;padding:32px;border:var(--line);border-radius:var(--r-xl);background:var(--ink);color:#fff}
.connect .hl{color:var(--yellow)}
.connect__title{font-size:clamp(28px,2.6vw,38px);letter-spacing:-.03em}
.connect__steps{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.connect__steps li{display:flex;gap:12px;align-items:flex-start}
.connect__steps p{font-size:17px;line-height:1.4;color:rgba(255,255,255,.85)}
.connect__steps strong{display:block;font-size:19px;color:#fff}
.connect__steps .tag{margin-top:8px;font-size:11px}
.connect__n{display:grid;place-items:center;flex:none;width:34px;height:34px;border-radius:50%;background:var(--yellow);color:var(--ink);font-weight:700}

.ticks{display:grid;gap:10px}
.ticks li{display:flex;gap:10px;align-items:flex-start;line-height:1.35}
.ticks svg{flex:none;width:22px;height:22px;margin-top:1px;padding:3px;border-radius:50%;background:var(--ink);color:var(--yellow)}

/* CRM: problema */
.problem{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,6vw,88px);align-items:start;margin-top:clamp(64px,8vw,112px)}
.problem__intro{position:sticky;top:calc(var(--nav-h) + var(--nav-top) + 32px)}
.problem__intro .lead{margin-top:20px}
.problem__stuck{display:inline-block;rotate:-2deg;background:var(--yellow);padding:0 .12em;border-radius:.12em}
.problem__pile{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.pain{padding:22px;border:var(--line);border-radius:var(--r-lg);display:grid;gap:6px;align-content:start}
.pain:nth-child(odd){rotate:-1deg}.pain:nth-child(even){rotate:1deg;translate:0 12px}
.pain h4{font-size:23px;letter-spacing:-.02em}
.pain p{font-size:17px;line-height:1.35;color:var(--ink-2)}
.pain__icon{display:grid;place-items:center;width:44px;height:44px;margin-bottom:4px;border:var(--line);border-radius:14px;background:var(--white)}
.pain__icon svg{width:24px;height:24px}
.pain--lilac{background:var(--lilac)}.pain--yellow{background:var(--yellow)}.pain--white{background:var(--paper)}.pain--green{background:var(--green)}.pain--lilac2{background:var(--lilac-2)}.pain--paper{background:var(--lilac-3)}

/* CRM: fluxo (fita 3D) */
.flow__track{position:relative;aspect-ratio:2640/1040}
.flow__ribbon{position:absolute;inset:0}
.flow__ribbon img{width:100%;height:100%;object-fit:contain}
.flow__stages{position:absolute;inset:0;margin:0}
.stage{position:absolute;left:calc(var(--x)*1%);top:calc(var(--y)*1%);translate:-50% -50%}
.stage__dot{display:grid;place-items:center;width:44px;height:44px;border:var(--line);border-radius:50%;background:var(--yellow);font-weight:700;font-size:19px}
.stage__card{position:absolute;left:50%;width:min(200px,17vw);padding:12px 14px;background:var(--white);border:var(--line);border-radius:var(--r);translate:-50% 0;font-size:15px;line-height:1.3}
.stage__card strong{display:block;font-size:18px;letter-spacing:-.01em}
.stage--down .stage__card{top:calc(100% + 12px)}
.stage--up .stage__card{bottom:calc(100% + 12px)}
.paths{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:clamp(28px,4vw,52px)}
.path{padding:26px;border:var(--line);border-radius:var(--r-xl)}
.path--yellow{background:var(--yellow)}.path--lilac{background:var(--lilac)}
.path__head{display:flex;gap:16px;align-items:center;margin-bottom:18px}
.path__sticker{position:relative;flex:none;--size:84px}
.path h4{font-size:30px;letter-spacing:-.03em}
.path__head p{margin-top:6px;font-size:17px;line-height:1.4}
.chain{display:flex;flex-wrap:wrap;gap:8px}
.chain li{padding:7px 13px;background:var(--white);border:var(--line);border-radius:999px;font-weight:700;font-size:15px}
.chain li:not(:last-child)::after{content:"→";margin-left:9px}
.chain__end{background:var(--ink)!important;color:#fff}

/* CRM: telas reais */
.product__tabs{display:flex;flex-wrap:wrap;gap:10px}
.product__tabs [role=tab]{min-height:46px;padding:0 20px;background:transparent;color:#fff;border:2px solid rgba(255,255,255,.85);border-radius:999px;font-size:17px;font-weight:700;cursor:pointer;transition:background-color .2s,color .2s}
.product__tabs [role=tab]:hover{background:rgba(255,255,255,.14)}
.product__tabs [role=tab][aria-selected=true]{background:var(--yellow);color:var(--ink);border-color:var(--yellow)}
.product__stage{display:grid;grid-template-columns:minmax(0,1fr) 230px;gap:32px;align-items:start;margin-top:28px}
.product__panel[hidden]{display:none}
.product__panel:focus-visible{outline-offset:8px}
.browser{background:var(--white);border:var(--line);border-radius:var(--r);overflow:hidden;box-shadow:10px 10px 0 var(--yellow)}
.browser__bar{display:flex;align-items:center;gap:7px;padding:10px 16px;background:var(--lilac);border-bottom:var(--line);color:var(--ink);font-size:14px;font-weight:700}
.browser__bar i{width:11px;height:11px;border:2px solid var(--ink);border-radius:50%;background:var(--white)}
.browser__bar span{margin-left:10px}
.browser img{width:100%;height:auto;aspect-ratio:16/10;background:#fff}
.product__caption{margin-top:28px;max-width:62ch}
.product__caption h4{font-size:28px;letter-spacing:-.03em}
.product__caption p{margin-top:8px;font-size:18px;line-height:1.45;color:rgba(255,255,255,.9)}
.product__who{font-size:14px!important;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--yellow)!important}
.phone{margin:0;text-align:center}
.phone__frame{overflow:hidden;border:4px solid #fff;border-radius:32px;background:#fff;box-shadow:8px 8px 0 var(--yellow)}
.phone__frame img{aspect-ratio:780/1688}
.phone figcaption{margin-top:16px;font-size:16px;line-height:1.35;color:rgba(255,255,255,.9)}
.product__note{margin-top:36px;font-size:15px;color:rgba(255,255,255,.78)}

/* CRM: recursos */
.bento{display:grid;grid-template-columns:repeat(12,1fr);gap:14px}
.feat{position:relative;display:flex;flex-direction:column;gap:10px;grid-column:span 4;padding:24px;border:var(--line);border-radius:var(--r-lg);overflow:hidden}
.feat--hero{grid-column:span 8;min-height:280px;background:var(--violet);color:#fff}
.feat--wide{grid-column:span 8}
.feat--lilac{background:var(--lilac)}.feat--white{background:var(--white)}.feat--yellow{background:var(--yellow)}.feat--green{background:var(--green)}.feat--paper{background:var(--lilac-3)}
.feat__top{display:flex;justify-content:space-between;align-items:center;gap:10px}
.feat__icon{display:grid;place-items:center;width:46px;height:46px;border:var(--line);border-radius:14px;background:var(--white);color:var(--ink)}
.feat__icon svg{width:24px;height:24px}
.feat h4{margin-top:4px;font-size:clamp(24px,2.2vw,32px);letter-spacing:-.03em}
.feat p{font-size:17px;line-height:1.45;max-width:46ch}
.feat--hero p{font-size:20px;max-width:min(34ch,62%)}
.feat__sticker{right:3%;bottom:-12px;--size:clamp(120px,13vw,190px)}
.badge{display:inline-flex;align-items:center;gap:8px;padding:5px 11px;background:var(--white);color:var(--ink);border:var(--line);border-radius:999px;font-size:12px;font-weight:700;letter-spacing:.05em;text-transform:uppercase}
.status{display:inline-block;width:12px;height:12px;border:2px solid var(--ink);border-radius:50%}
.status--on{background:var(--green)}
.also{margin-top:28px;padding:24px;border:2px dashed var(--ink);border-radius:var(--r-lg)}
.also__title{font-size:20px;font-weight:700;margin-bottom:12px}
.also__list{display:flex;flex-wrap:wrap;gap:10px}
.also__list li{padding:7px 15px;background:var(--white);border:var(--line);border-radius:999px;font-weight:700;font-size:16px}

/* CRM: perfis */
.personas{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.persona{position:relative;display:flex;flex-direction:column;gap:12px;padding:28px;padding-top:30px;border:var(--line);border-radius:var(--r-xl);overflow:hidden}
.persona--violet{background:var(--violet);color:#fff}.persona--yellow{background:var(--yellow)}.persona--white{background:var(--white)}
.persona__sticker{--size:96px;right:14px;top:10px}
.persona__tag{display:inline-block;width:fit-content;padding:5px 12px;border:var(--line);border-radius:999px;background:#fff;color:var(--ink);font-size:14px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.persona h4{max-width:11em;margin-top:58px;font-size:clamp(26px,2.4vw,34px);letter-spacing:-.03em}
.persona .ticks{margin-top:8px;font-size:17px}
.persona--violet .ticks svg{background:var(--yellow);color:var(--ink)}

/* CRM: imobiliário */
.realty{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(32px,6vw,88px);align-items:center}
.realty .lead{margin-top:20px}
.realty__list{display:grid;gap:10px;margin-top:28px}
.realty__item{display:flex;gap:14px;align-items:center;padding:14px 18px;background:rgba(255,255,255,.08);border:2px solid rgba(255,255,255,.8);border-radius:var(--r);font-size:19px;font-weight:700;line-height:1.25}
.realty__item small{display:block;margin-top:2px;font-size:15px;font-weight:400;opacity:.85}
.realty__item .tag{margin-left:auto}
.realty__item .dot{flex:none;width:14px;height:14px;border-radius:50%;background:var(--green);border:2px solid #fff}
.realty__item--soon{border-style:dashed}
.realty__item--soon .dot{background:var(--yellow)}
.realty__card{padding:30px;background:var(--lilac);color:var(--ink);border:var(--line);border-radius:var(--r-xl);box-shadow:10px 10px 0 var(--yellow)}
.realty__card h4{font-size:30px;letter-spacing:-.03em}
.realty__card p{margin-top:10px;font-size:18px;line-height:1.45;color:var(--ink-2)}
.realty__card .ticks{margin-top:18px;font-size:17px}

.strip{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:18px 32px;margin-top:clamp(48px,6vw,80px);padding:26px 30px;border:var(--line);border-radius:var(--r-xl);color:var(--ink)}
.strip--yellow{background:var(--yellow)}
.strip__text{max-width:60ch;font-size:19px;line-height:1.45}
.strip__text strong{display:block;font-size:clamp(22px,2vw,28px);letter-spacing:-.02em;line-height:1.15;margin-bottom:4px}

/* Mídia */
.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:clamp(48px,6vw,80px)}
.pillar{padding:22px;border:var(--line);border-radius:var(--r-lg);background:var(--paper)}
.pillar__icon{display:grid;place-items:center;width:46px;height:46px;border:var(--line);border-radius:14px;background:var(--yellow)}
.pillar__icon svg{width:24px;height:24px}
.pillar h3{margin-top:14px;font-size:24px;letter-spacing:-.025em}
.pillar p{margin-top:6px;font-size:17px;line-height:1.45;color:var(--ink-2)}
.services{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.service{display:flex;flex-direction:column;gap:10px;padding:24px;border:var(--line);border-radius:var(--r-lg)}
.service__icon{display:grid;place-items:center;width:50px;height:50px;border:var(--line);border-radius:16px;background:#fff;color:var(--ink)}
.service__icon svg{width:26px;height:26px}
.service h4{margin-top:4px;font-size:clamp(24px,2.2vw,30px);letter-spacing:-.03em}
.service p{font-size:17px;line-height:1.45;color:var(--ink-2)}
.service ul{display:flex;flex-wrap:wrap;gap:6px;margin-top:auto;padding-top:8px}
.service li{padding:4px 11px;background:rgba(255,255,255,.8);border:1.5px solid var(--ink);border-radius:999px;font-size:14.5px;font-weight:700;color:var(--ink)}
.service--violet{background:var(--violet);color:#fff}.service--violet p{color:rgba(255,255,255,.9)}
.service--yellow{background:var(--yellow)}.service--green{background:var(--green)}.service--lilac{background:var(--lilac)}.service--white{background:#fff}.service--paper{background:var(--lilac-3)}
.method{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;counter-reset:m}
.method li{position:relative;padding:24px;background:rgba(255,255,255,.07);border:2px solid rgba(255,255,255,.8);border-radius:var(--r-lg)}
.method li::before{counter-increment:m;content:"0" counter(m);display:block;margin-bottom:12px;color:var(--yellow);font-size:46px;font-weight:700;letter-spacing:-.04em;line-height:1}
.method h4{font-size:26px;letter-spacing:-.03em}
.method p{margin-top:8px;font-size:17px;line-height:1.45;color:rgba(255,255,255,.88)}
.combo{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,72px);align-items:center}
.combo .lead{margin-top:20px}
.combo__card{padding:28px;border:var(--line);border-radius:var(--r-xl);background:var(--yellow);box-shadow:10px 10px 0 var(--ink)}
.combo__card h4{font-size:28px;letter-spacing:-.03em}
.combo__flow{display:grid;gap:10px;margin-top:18px}
.combo__flow li{display:flex;gap:12px;align-items:center;padding:12px 16px;background:#fff;border:var(--line);border-radius:14px;font-weight:700;font-size:17px;line-height:1.3}
.combo__flow li span{display:grid;place-items:center;flex:none;width:30px;height:30px;border-radius:50%;background:var(--violet);color:#fff;font-size:15px}

/* IA */
.ai__grid{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:clamp(28px,5vw,80px);align-items:center}
.ai .lead{margin-top:22px}
.ai-orb{position:relative;display:grid;place-items:center;aspect-ratio:1;width:min(100%,400px);margin-inline:auto}
.ai-orb::before,.ai-orb::after{content:"";position:absolute;inset:0;border-radius:50%;border:2px solid rgba(255,255,255,.4);animation:pulse 5s ease-in-out infinite}
.ai-orb::after{inset:12%;border-color:rgba(250,204,22,.7);animation-delay:-2.5s}
.ai-orb img{position:relative;width:44%;filter:drop-shadow(0 20px 40px rgba(131,85,245,.6));animation:float 7s ease-in-out infinite}
@keyframes pulse{0%,100%{transform:scale(.94);opacity:.55}50%{transform:scale(1.03);opacity:1}}
.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:clamp(40px,5vw,64px)}
.principle{padding:24px;border:2px solid rgba(255,255,255,.8);border-radius:var(--r-lg);background:rgba(255,255,255,.07)}
.principle h3{font-size:24px;letter-spacing:-.025em}
.principle p{margin-top:8px;font-size:17px;line-height:1.45;color:rgba(255,255,255,.86)}

/* quem somos + cartão da marca (o vídeo abre num modal; o cartão nunca muda de tamanho) */
.about__grid{display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:clamp(32px,6vw,96px);align-items:center}
.about .lead{margin-top:20px}
.values{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.values li{padding:8px 16px;background:#fff;border:var(--line);border-radius:999px;font-weight:700;font-size:17px}
.brandcard{position:relative;width:100%;max-width:300px;margin:0 auto}
.brandcard__poster{width:100%;aspect-ratio:9/16;object-fit:cover;border:var(--line);border-radius:30px;background:var(--violet-ink);box-shadow:10px 10px 0 var(--violet)}
.brandcard__play{position:absolute;inset:0 0 auto;aspect-ratio:9/16;display:grid;place-items:end center;padding-bottom:30px;border-radius:30px;background:linear-gradient(transparent 55%,rgba(20,8,60,.55));text-decoration:none;color:var(--ink)}
.brandcard__btn{display:inline-flex;align-items:center;gap:10px;min-height:52px;padding:0 22px;background:var(--yellow);border:var(--line);border-radius:999px;font-weight:700;font-size:18px;transition:transform .2s var(--spring),box-shadow .2s var(--spring)}
.brandcard__play:hover .brandcard__btn{transform:translate(-3px,-3px);box-shadow:4px 4px 0 var(--ink)}
.brandcard__play:focus-visible{outline-offset:6px;border-radius:30px}
.brandcard__btn svg{width:18px;height:18px;fill:currentColor}
.brandcard figcaption{margin-top:20px;font-size:15px;font-weight:700;color:var(--muted);text-align:center}

/* modal do vídeo da marca (dialog nativo: foco preso, Esc fecha, fundo inerte) */
.vmodal{width:100vw;height:100dvh;max-width:none;max-height:none;margin:0;padding:16px;border:0;background:transparent;color:#fff;overflow:hidden}
.vmodal[open]{display:grid;place-items:center}
.vmodal::backdrop{background:rgba(14,6,38,.82);-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
.vmodal__box{--h:min(calc(100dvh - 120px),760px);width:min(calc(100vw - 32px),calc(var(--h) * 9 / 16));animation:modal-in .35s var(--ease)}
.vmodal__head{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:12px}
.vmodal__title{font-size:18px;letter-spacing:0}
.vmodal__close{display:grid;place-items:center;flex:none;width:48px;height:48px;padding:0;background:var(--yellow);color:var(--ink);border:var(--line);border-radius:50%;cursor:pointer}
.vmodal__close svg{width:22px;height:22px}
.vmodal__close:focus-visible{outline-color:#fff}
.vmodal__frame{position:relative;aspect-ratio:9/16;overflow:hidden;border:2px solid #fff;border-radius:24px;background:var(--violet-ink)}
.vmodal__frame video{width:100%;height:100%;object-fit:contain;background:var(--violet-ink)}
.vmodal__error{position:absolute;inset:auto 16px 16px;padding:14px 16px;background:#fff;color:var(--ink);border:var(--line);border-radius:14px;font-size:16px;line-height:1.4}
.vmodal__error[hidden]{display:none}
@keyframes modal-in{from{opacity:0;transform:translateY(16px) scale(.97)}}

/* perguntas */
.faq__grid{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(28px,6vw,96px);align-items:start}
.faq__grid .lead{margin-top:20px}
.faq__list{display:grid;gap:10px}
.faq details{border:var(--line);border-radius:var(--r);background:#fff;overflow:hidden}
.faq summary{display:flex;justify-content:space-between;align-items:center;gap:16px;min-height:60px;padding:14px 22px;font-size:20px;font-weight:700;letter-spacing:-.015em;line-height:1.25;cursor:pointer;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:none;display:grid;place-items:center;width:32px;height:32px;border:var(--line);border-radius:50%;background:var(--yellow);font-size:21px;line-height:1;transition:rotate .25s var(--ease)}
.faq details[open] summary::after{rotate:45deg}
.faq details>p{padding:0 22px 20px;font-size:18px;line-height:1.55;color:var(--ink-2);max-width:62ch}

/* contato */
.contact{position:relative;isolation:isolate;overflow:clip;padding-block:var(--sec);background:var(--violet);color:#fff}
.contact__grid{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:clamp(32px,5vw,72px);align-items:start}
.contact .lead{margin-top:20px}
.contact__num{display:inline-flex;align-items:center;gap:14px;margin-top:30px;min-height:64px;padding:0 26px;background:var(--green);color:var(--ink);border:var(--line);border-radius:999px;font-size:clamp(24px,2.6vw,34px);font-weight:700;letter-spacing:-.02em;text-decoration:none;box-shadow:6px 6px 0 var(--ink);transition:transform .2s var(--spring),box-shadow .2s var(--spring)}
.contact__num:hover{transform:translate(-3px,-3px);box-shadow:9px 9px 0 var(--ink)}
.contact__num svg{width:30px;height:30px;flex:none}
.contact__note{max-width:48ch;margin-top:22px;font-size:16px;line-height:1.5;color:rgba(255,255,255,.82)}
.s-contact-key{--size:clamp(100px,9vw,140px);left:6%;bottom:12%}
.s-contact-chat{--size:clamp(90px,8vw,124px);left:24%;bottom:22%;--delay:-3s}
.composer{padding:28px;background:#fff;color:var(--ink);border:var(--line);border-radius:var(--r-xl);box-shadow:10px 10px 0 var(--yellow)}
.composer h3{font-size:clamp(26px,2.4vw,34px);letter-spacing:-.03em}
.composer__set{margin:18px 0 6px;padding:0;border:0;min-width:0}
.composer__set legend{margin-bottom:10px;padding:0;font-size:16px;font-weight:700}
.composer__interest{display:flex;flex-wrap:wrap;gap:8px}
.composer__interest label{position:relative}
.composer__interest input{position:absolute;opacity:0;inset:0;margin:0;cursor:pointer}
.composer__interest span{display:inline-flex;align-items:center;min-height:44px;padding:0 16px;border:var(--line);border-radius:999px;background:#fff;font-weight:700;font-size:16px;cursor:pointer;transition:background-color .2s}
.composer__interest input:hover+span{background:var(--lilac-3)}
.composer__interest input:checked+span{background:var(--violet);color:#fff}
.composer__interest input:focus-visible+span{outline:3px solid var(--violet);outline-offset:3px}
.composer__row{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:16px}
.field{display:grid;gap:6px;margin-bottom:14px}
.field label{font-size:16px;font-weight:700}
.field label span{font-weight:400;color:var(--muted)}
.field input,.field textarea{width:100%;min-height:50px;padding:12px 16px;border:var(--line);border-radius:14px;background:var(--paper);font-size:18px}
.field input:focus-visible,.field textarea:focus-visible{border-radius:14px}
.field textarea{min-height:96px;resize:vertical}
.composer__preview{margin-bottom:16px;padding:12px 16px;background:var(--lilac-3);border:2px dashed var(--ink);border-radius:14px;font-size:16px;line-height:1.45}
.composer__preview b{display:block;margin-bottom:4px;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.composer__send{width:100%}
.composer__note{margin-top:12px;font-size:14.5px;color:var(--muted);line-height:1.45}

/* rodapé */
.footer{background:var(--violet-ink);color:#fff;padding:clamp(56px,7vw,96px) 0 28px}
.footer__grid{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:36px}
.footer__brand img{height:46px;width:auto}
.footer__brand p{max-width:34ch;margin-top:16px;font-size:18px;line-height:1.45;color:rgba(255,255,255,.85)}
.footer__brand .slogan{margin-top:14px;font-weight:700;color:var(--yellow)}
.footer__title{margin-bottom:12px;font-size:13px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--lilac-2)}
.footer__col ul{display:grid;gap:4px}
.footer__col a{display:inline-flex;align-items:center;min-height:36px;font-size:18px;text-decoration:none}
.footer__col a:hover{text-decoration:underline;text-underline-offset:4px;text-decoration-thickness:2px}
.footer__muted{font-size:16px;color:rgba(255,255,255,.7)}
.footer__bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px 30px;margin-top:clamp(40px,5vw,64px);padding-top:22px;border-top:1.5px solid rgba(255,255,255,.2);font-size:15px;color:rgba(255,255,255,.72)}

/* WhatsApp flutuante (celular e tablet; some no topo, no Contato e com menu/modal abertos) */
.wa-fab{position:fixed;right:16px;bottom:calc(16px + env(safe-area-inset-bottom));z-index:40;display:none;align-items:center;justify-content:center;gap:10px;width:58px;height:58px;padding:0;background:var(--green);border:var(--line);border-radius:999px;box-shadow:4px 4px 0 var(--ink);font-weight:700;font-size:17px;text-decoration:none;color:var(--ink);transition:opacity .25s,transform .25s var(--ease)}
.wa-fab svg{width:28px;height:28px}
.wa-fab span{clip:rect(0 0 0 0);white-space:nowrap;width:1px;height:1px;overflow:hidden;position:absolute}
html.fab-off .wa-fab,html.menu-open .wa-fab,html.modal-open .wa-fab{opacity:0;transform:translateY(20px);pointer-events:none;visibility:hidden}

/* revelar ao rolar */
.reveal-on [data-reveal]{opacity:0;translate:0 24px;transition:opacity .7s var(--ease),translate .7s var(--ease);transition-delay:var(--reveal-delay,0ms)}
.reveal-on [data-reveal].is-in{opacity:1;translate:0 0}

@media (max-width:1180px){
  .nav__links,.nav__cta{display:none}
  .nav__toggle{display:inline-flex}
  .bento .feat{grid-column:span 6}
  .bento .feat--hero{grid-column:span 12}
  .problem{grid-template-columns:1fr}
  .problem__intro{position:static}
  .problem__pile{grid-template-columns:repeat(3,1fr)}
  .services{grid-template-columns:repeat(2,1fr)}
  .method,.pillars{grid-template-columns:repeat(2,1fr)}
  .footer__grid{grid-template-columns:1fr 1fr}
  .wa-fab{display:inline-flex}
}
@media (max-width:1180px) and (min-width:1001px){
  .persona__sticker{display:none}
  .persona h4{margin-top:10px}
}
@media (max-width:1000px){
  .split-head,.chapter__head,.problem,.realty,.faq__grid,.contact__grid,.combo,.ai__grid,.about__grid{grid-template-columns:1fr}
  .split-head{align-items:start}
  .units,.personas,.principles{grid-template-columns:1fr}
  .unit{min-height:0;padding-bottom:28px}
  .unit .sticker{--size:110px;bottom:-10px}
  .problem__pile{grid-template-columns:1fr 1fr}
  .product__stage{grid-template-columns:1fr}
  .phone{max-width:230px;margin-inline:auto}
  .paths{grid-template-columns:1fr}
  .ai-orb{width:min(64%,300px)}
  .connect__steps{grid-template-columns:1fr}
  .brandcard{max-width:260px}
  .persona h4{margin-top:48px}
  .s-contact-key,.s-contact-chat{display:none}

  /* abertura no tablet/celular: texto primeiro, a fita vira um quadro decorativo abaixo do texto */
  .hero{display:flex;flex-direction:column;padding-bottom:0}
  .hero__art{position:relative;order:2;inset:auto;width:100%;height:clamp(230px,52vw,400px);margin-top:12px;overflow:hidden}
  .hero__ribbon{top:-64px;right:-20px;width:760px;-webkit-mask-image:linear-gradient(90deg,transparent 20%,#000 52%);mask-image:linear-gradient(90deg,transparent 20%,#000 52%)}
  .s-hero-phone{--size:clamp(96px,20vw,150px);right:8%;top:4%}
  .s-hero-chat{--size:clamp(76px,15vw,116px);right:auto;left:7%;top:30%}
  .s-hero-chart{--size:clamp(86px,18vw,136px);right:auto;left:34%;top:42%}
  .bands{margin-top:-46px}
}
@media (max-width:760px){
  :root{--nav-h:60px;--nav-top:10px;--sec:72px}
  body{font-size:17px}
  .hero{padding-top:calc(var(--nav-h) + var(--nav-top) + 40px)}
  .hero__title{font-size:clamp(38px,11vw,54px);letter-spacing:-.035em}
  .hero__art{height:250px}
  .hero__ribbon{top:-96px;right:-8px;width:560px}
  .hero__actions .btn,.actions .btn{width:100%}
  .problem__pile{grid-template-columns:1fr}
  .pain:nth-child(n){rotate:0deg;translate:0 0}
  .bento .feat,.feat--hero,.feat--wide{grid-column:span 12}
  .feat--hero{min-height:0;padding-bottom:120px}
  .feat--hero p{max-width:none}
  .feat__sticker{--size:120px}
  .services,.method,.pillars{grid-template-columns:1fr}
  .footer__grid{grid-template-columns:1fr}
  .footer__col a{min-height:44px}
  .flow__track{aspect-ratio:auto}
  .flow__ribbon{display:none}
  .flow__stages{position:static;display:grid;gap:12px}
  .stage{position:relative;left:auto;top:auto;translate:none;display:flex;gap:14px;align-items:center}
  .stage__card{position:static;translate:none;width:auto;flex:1}
  .stage__dot{flex:none}
  .band__track{font-size:20px}
  .bands{transform:rotate(-1deg)}
  .band--ink{transform:rotate(1.2deg)}
  .path__sticker{--size:64px}
  .path h4{font-size:26px}
  .contact__num{width:100%;justify-content:center}
  .composer{padding:22px;box-shadow:6px 6px 0 var(--yellow)}
  .composer__row{grid-template-columns:1fr;gap:0}
  .strip{padding:22px}
  .strip .btn{width:100%}
  .connect{padding:24px}
  .realty__item{display:grid;grid-template-columns:auto 1fr;gap:4px 14px;font-size:18px}
  .realty__item .dot{margin-top:5px;align-self:start}
  .realty__item .tag{grid-column:2;justify-self:start;margin:6px 0 0}
  .faq summary{font-size:18px;padding:14px 18px}
  .faq details>p{padding:0 18px 18px;font-size:17px}
  .product__tabs{flex-wrap:nowrap;overflow-x:auto;margin-inline:calc(-1 * var(--gutter));padding:4px var(--gutter);scrollbar-width:none}
  .product__tabs::-webkit-scrollbar{display:none}
  .product__tabs [role=tab]{flex:none}
  .browser{box-shadow:6px 6px 0 var(--yellow)}
  .vmodal{padding:12px}
  .vmodal__box{--h:min(calc(100dvh - 100px),760px)}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  html{scroll-behavior:auto}
  .reveal-on [data-reveal]{opacity:1;translate:0 0}
}